Buyer, User, Seller

In youth soccer, the economic relationship is unusual. In most adult markets, the buyer and user are the same person. If an adult buys a gym membership, they are the buyer and the user.If an adult buys a course, they are the buyer and the user.If an adult hires a trainer, they are the buyer and the user. In youth soccer, the parent often buys and the child uses. That changes everything. The parent decides based on adult concerns: Safety Cost Schedule Status Opportunity Development claims Recruiting claims League badges Coach credentials Facility quality Social proof Other parents’ opinions The player experiences child and athlete concerns: Do I like the coach? Am I getting better? Do I understand what is expected? Do I feel safe? Do I get minutes? Do teammates include me? Am I exhausted? Am I afraid to make mistakes? Do I still enjoy the game? Do I know what to work on? Do I want this? Those are different realities. A parent may think the environment is great because the club has a national league badge. The player may dread training because the coach humiliates players. A parent may think the environment is weak because it lacks status. The player may be improving rapidly because the coach teaches clearly and gives meaningful minutes. The buyer and user can have different information. Parents must close that gap. The Seller’s Position The seller controls the offer.