Why WSV is positioned to present this certification.
White Sports Ventures is uniquely positioned to present this certification because its founder, Jeremiah White, combines elite playing experience, licensed coaching, private-training operator history, youth-soccer market building, and direct parent-side experience navigating the pathway — in a single operator.
Private coaching grew faster than its standards.
Private soccer coaching has become a major part of player development, but the market remains fragmented. Families often have no clear way to evaluate private coaches. Coaches operate with uneven standards. Training groups vary widely in quality, professionalism, communication, and accountability. This certification exists to fix that.
Built at the intersection of the private training market.
WSV sits at the intersection of player development, private training, sports business, and youth-soccer market infrastructure. The certification was developed from direct experience across elite playing, licensed coaching, private and small-group training business-building, player development across youth, college, and professional pathways, youth-soccer media, club and team operations, and entrepreneurial systems-building.
Built by Jeremiah White, founder of White Sports Ventures.
Jeremiah White
Founder, White Sports Ventures · Architect of the CPSC Standard
I've been on every side of this pathway — as a player at the U.S. National Team level, as a licensed coach working privately with hundreds of players, as the operator who built private training businesses in soccer and lacrosse, and as a parent watching the market from the other side. Private coaching earned a permanent place in player development before anyone bothered to define what good looked like. CPSC is my attempt to fix that — not to replace federation licensing, but to bring real standards, real review, and real accountability to the private training environment. — Jeremiah White
- Former elite player with U.S. National Team experience
- Licensed coach with firsthand experience in private player development
- Builder of private and small-group training businesses in soccer and lacrosse
- Worked with hundreds of players, including youth, college, and professional-level athletes
- Built major youth-soccer media and market platforms
- Operated across team, business, marketing, and investment environments
- Parent-side perspective through direct experience navigating the pathway at the highest levels
This certification is built from real player-development experience, real operator experience, and real market experience — not theory. Questions about the Standard or how it's reviewed? Reach the team directly at certification@whitesportsventures.com.
Why this is more than a résumé-driven program.
Founder experience may explain why this standard was built. It is not the reason the credential matters. The credential matters because it is backed by:
- 01defined standards
- 02a structured curriculum
- 03practical templates and tools
- 04required assessments
- 05review by trained private trainers — former players, parents, and career educators or executives
- 06renewal requirements
- 07public verification
This is what turns experience into a certification system. Every deliverable and the capstone are reviewed by a trained, experienced private trainer who is also a former player, a parent, and a career educator or executive.
Not a replacement for federation licensing.
This certification was built from direct experience across playing, coaching, private training, athlete development, sports business, and the real-world demands of families navigating the pathway. It was not created to replace federation licensing. It was created to bring standards, structure, and trust to the private training environment.
Issued by White Sports Ventures.
CPSC and CSTO are credentialing marks of White Sports Ventures. Operations, curriculum, and reviewer oversight live with the WSV certification team.